Cherry River and Nene Leakes came together to create
something bigger than a product — a vibe, an attitude, a signature.
That’s how The Thirst Is Real was born.
This collaboration grew naturally from the meeting of a passionate
Canadian family business and an iconic personality known for her strength,
humor, authenticity, and unmistakable presence.
From the very first conversations, it was clear that we shared the same values:
the desire to build something real, something beautiful, something unifying
and memorable.
The Thirst Is Real is the perfect expression of that connection.
ABOUT THE COLLAB